BioProducts Business https://biobus.swst.org/index.php/bpbj <p><em>BioProducts Business</em>, a refereed journal from the Society of Wood Science and Technology (SWST), is indexed in:</p> <p>1. <a href="https://www.scopus.com/sourceid/21101058047#tabs=1">Scopus</a></p> <p>2. <a style="background-color: #ffffff; font-size: 0.875rem;" href="https://doaj.org/toc/2378-1394">Directory of Open Access Journals</a><span style="font-size: 0.875rem;"> </span><span style="font-size: 0.875rem;">(DOAJ)</span></p> <p>3. <a href="https://kanalregister.hkdir.no/publiseringskanaler/KanalTidsskriftInfo.action?id=494765">Norwegian Register for Scientific Journals, Series and Publishers</a></p> <p>We look forward to your submissions. First published in 2016, <em>BioProducts Business</em> is an open access journal that is a continuation of the former Journal of Forest Products Business Research. Published articles can be found here: <a href="https://biobus.swst.org/index.php/bpbj/issue/archive">https://biobus.swst.org/index.php/bpbj/issue/archive</a></p> <p> </p> <div>BioBus is dedicated to advance theoretical and practical understanding of wide ranging business topics related to wood products, bio/renewable products, and non-wood products and services. The journal publishes timely, rigorous, technically sound, and scientific manuscripts. It strives to disseminate new knowledge bridging the scientific and professional communities. By achieving these aims it is the top-tier, high impact journal in the field.</div> en-US BioProducts Business 2378-1394 <p>Manuscripts published in the journal are open access and copyrighted according to the Creative Commons Attribution 4.0 International (CC BY 4.0) which requires attribution to the author, but can be readily shared and adapted. BioProducts Business allows the author(s) to retain publishing rights without restrictions.</p> Agricultural Tourism in Vietnam: Role of Technology for Perceived Sustainability and Visitors’ Intention to Return https://biobus.swst.org/index.php/bpbj/article/view/147 <p>Agritourism combines visiting and experiencing farms, orchards, and other agricultural activities. It integrates traditional tourism with educational and recreational aspects of agriculture. Technological advancements have boosted tourism activities, changing the core values of sustainable tourism inherent in agriculture. This study analyzes tourists’ behavior, perceptions of sustainable tourism, and the influence of technology on their intention to revisit the context of agritourism in Vietnam. Adopting a mixed-methods approach with structural instrument design, we used surveys to quantify visitors’ attitudes, perceptions, and intentions. Implementing the partial least squares structural equation modelling (PLS-SEM) statistical method through Smart-PLS software version 4.0.9.2 ensures a robust analysis of the collected data. These findings provide original perspectives that can inform strategic and culturally sensitive initiatives, thereby enhancing sustainability and enriching experiences within Vietnam’s agricultural tourism landscape. The nuanced insights derived from demographics, <br />coupled with the acknowledgement of perceived behavioral control as a linchpin, add a unique <br />dimension that directly influences visitors’ intentions to return. Furthermore, recognizing technology’s pivotal role, alongside concerns about sustainability and cultural impact, underscores the importance of a balanced integration approach.</p> Ngoc Bao Nguyen Long Hoang Nguyen Copyright (c) 2024 Ngoc Bao Nguyen, Long Hoang Nguyen 2024-05-28 2024-05-28