https://biobus.swst.org/index.php/bpbj <p><em>BioProducts Business</em>, a refereed journal from the Society of Wood Science and Technology (SWST), is indexed in:</p> <p>1. <a href="https://www.scopus.com/sourceid/21101058047#tabs=1">Scopus</a> (2025: Q2, SJR 0.285, H-index 7)</p> <p>2. <a style="background-color: #ffffff; font-size: 0.875rem;" href="https://doaj.org/toc/2378-1394">Directory of Open Access Journals</a><span style="font-size: 0.875rem;"> </span><span style="font-size: 0.875rem;">(DOAJ)</span></p> <p>3. <a href="https://kanalregister.hkdir.no/publiseringskanaler/KanalTidsskriftInfo.action?id=494765">Norwegian Register for Scientific Journals, Series and Publishers</a></p> <p>We look forward to your submissions. First published in 2016, <em>BioProducts Business</em> is an open access journal that is a continuation of the former Journal of Forest Products Business Research. Published articles can be found here: <a href="https://biobus.swst.org/index.php/bpbj/issue/archive">https://biobus.swst.org/index.php/bpbj/issue/archive</a></p> <p> </p> <div>BioBus is dedicated to advance theoretical and practical understanding of wide ranging business topics related to wood products, bio/renewable products, and non-wood products and services. The journal publishes timely, rigorous, technically sound, and scientific manuscripts. It strives to disseminate new knowledge bridging the scientific and professional communities. By achieving these aims it is the top-tier, high impact journal in the field.</div> en-US BioProducts Business 2378-1394 <p>Manuscripts published in the journal are open access and copyrighted according to the Creative Commons Attribution 4.0 International (CC BY 4.0) which requires attribution to the author, but can be readily shared and adapted. BioProducts Business allows the author(s) to retain publishing rights without restrictions.</p> https://biobus.swst.org/index.php/bpbj/article/view/217 <p>Certification of sustainable forest management (SFM) is widely adopted in the forest sector, yet its marketing role in design-focused contexts remains underexplored. This study investigates the visibility and perceived value of Forest Stewardship Council (FSC) and Program for the Endorsement of Forest Certification (PEFC) SFM certification in the furniture sector at the 2025 Salone del Mobile di Milano, Italy, a leading trade fair. Data were collected through an in-person survey and structured observations to assess certification presence, communication practices, and exhibitors’ perceptions of wood’s ecological value. Results show that while 73% of respondents consider certification important for product valorization, the overall visibility of FSC and PEFC labels was limited. Statistical analysis showed significant differences in visibility ratings (p &lt; 0.001), indicating a marked gap between perceived importance and actual marketing use. The findings suggest that SFM credentials are underutilized in trade fair branding, where other elements such as aesthetics tend to dominate. Integrated strategies, like combining certification with storytelling and experiential marketing, are recommended to enhance consumer engagement and strengthen competitive positioning of certified wooden furniture.</p> Silvana Calvano Pipiet Larasatie Simone Blanc Francesco Negro Copyright (c) 2026 Silvana Calvano, Pipiet Larasatie, Simone Blanc, Francesco Negro 2026-09-10 2026-09-10 83 93