Sustainable rural development through integrated agritourism, rural tourism, and ecotourism: A bibliometric review

Abstract

This study introduces a new approach to assessing the role of integrated rural tourism, including agritourism, ecotourism, and rural tourism, in sustainable rural development. Going beyond the traditional “Triple Bottom Line” approach based on economic, social, and environmental factors, this study adds elements of an expanded perspective that includes governance, technological innovation, and good health and well-being in assessing sustainable rural development. The result clarifies this field’s leading trends and interactions from 1990 to 2024. Additionally, the research builds a knowledge framework to promote long-term sustainability and transformative growth in rural areas while clarifying challenges and future research directions. Harmonizing these three types of tourism, agricultural development, and rural sustainability will lead to improvement. The findings contribute to our understanding of sustainable tourism practices and provide insights for policymakers and industry stakeholders striving to improve rural development initiatives.