An analysis of kitchen manufacturers in the Curaçao Market by applying Kolyada’s Business Modeling and Strategic Planning Methodology

Abstract

Business modeling and strategic planning are crucial for navigating competitive market environments. This study explores how Villa Exclusivo B.V, a pre-assembled and custom-made kitchen factory located in Curaçao (Netherlands Antilles), upgraded its business strategy by applying Kolyada’s business modeling and strategic planning theory and methodology, referred to as, “Kolyada’s methodology.” Specifically, Kolyada’s methodology enables firm leaders to evaluate target cluster selection and market segmentation, and perform business model optimization based on projected industry trends. By combining these tools, this study illustrates the methodology’s potential to effectively assess a competitive environment, create a market model, and forecast its volume, as well as evaluate and forecast the performance of companies operating within a market niche. Additionally, it provides scenario-based approaches to evaluate potential business outcomes under different economic conditions. While applications of Kolyada’s methodology were previously limited to Russian-language scholarship (Russia and CIS), this study’s findings provide practical insights into strategic decision-making for English-speaking professionals, demonstrating how structured business modeling can improve a company’s market positioning.